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Home Service Mark Service Mark Watch Frequently Asked Questions & Answers
 
DEFINITIONS

BASIC QUESTIONS


Definitions

What is a trademark?

A trademark includes any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name. For example, some of the well-known trademarks include Coca-Cola for soft drinks, Yahoo! for Internet Search Engine, Kodak for film, and Rolex for watches.

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What is a service mark?

A service mark is any word, name, symbol, device, or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from services provided by others, and to indicate the source of the services.

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Basic Questions

How does service mark watching work?

Our service mark watching experts will create a scanning criteria that fits your needs. You will receive a service mark watching report via e-mail each month showing any similar marks that have been filed or published service marks.

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Why do I need to monitor my service mark?

As a service mark owner, watching or monitoring a service mark is an important part in protecting your brand name over time. If other third-parties begin to use a similar mark, your mark may become diluted and weakened. In addition, service mark law places the burden of policing use of a mark to the service mark owner, in order to protect and enforce its rights.

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